Performance Marketing Strategy
Full-funnel strategy, media planning, campaign development, budget handling, and optimization across Google, Meta, LinkedIn, Bing, YouTube, and Marketplace platforms
๐ San Francisco Bay Area, CA, USA
Marketing Strategist Driving 72% YoY Revenue Growth
MBA-backed performance and growth marketing expert with ~5 years scaling global B2B and B2C brands across multiple countries. Specializing in full-funnel campaigns, GTM strategy, and data-driven growth.
$250K+
Monthly Ad Spend
72%
YoY Revenue Growth
6-Person
Team Leader
Proven Results Across Channels
72%
Revenue Growth
YoY increase across Search, Social & Performance Max
30%
Cost Optimization
Reduction in CPL through data-driven strategies
20%
Conversion Rate
CVR improvement via consumer insights
Platforms and Tools
Google & Meta Ads
LinkedIn & Bing Ads
Looker Studio
GA4 & Tag Manager
MS Clarity
Dynamics 365
Brands and Clients
Visa Inc.
Financial Services
DHL Express
B2B Logistics
Foot Locker
Retail Aggregator
New Balance
eCommerce Marketplaces
Hoka
D2C Footwear
Aldo
D2C Fashion
From Code to Campaigns: A Data-Driven Journey
My path began in software engineering at Accenture, where I developed a love for data and process optimization. This technical foundation became my superpower in marketing enabling me to decode consumer behavior, architect scalable campaign systems, and turn complex data into clear growth strategies. I have led performance marketing initiatives for global brands, combining analytical rigor with creative strategy to drive measurable business impact.
Business Analyst, GTM Marketing
B2B Tech Startup
2025
2025
Sr. Performance Marketing Manager
Publicis Groupe
2023-2025
Performance Marketing Manager
Publicis Groupe
2020-2023Master of Business Administration (MBA) - Marketing Majors
2018-2020
Associate Software Engineer
Accenture Solutions
2016-2017Software Engineer
2016-2017
MBA Marketing
2018-2020
Performance Marketing Manager
2020-2023
Senior Marketing Manager
2023-2025
Business Analyst, GTM
2025
Core Expertise
GTM & Growth Consulting
Go-to-market strategy, customer segmentation, ABM prospecting, positioning & messaging across B2B lead generation and B2C revenue growth
Data Analytics & Insights
Consumer behavior analysis, user journey, conversion rate optimization (CRO), reporting automation, ROI forecasting
Team Leadership & Training
Marketing team mentorship, cross-functional collaboration, process streamlining, platform training, recruitment and team building